Performance recordsall-time bests since Jun '24 · current pace vs record
The funnelRaw → Set → Issued → Demo → Sold → Net · counter-field logic, verified
Three revenue leaksranked by recoverable dollars
Impact ledgerwhat Lauren Kingsley Strategy is moving
Month-over-month by source nameSet / Issued / Demo / Sold — the marketing engine
Channel mix & qualityvolume vs. efficiency — where to shift spend
Full-funnel conversion by sourcelead → set → issue → demo → sold → revenue, with 3-mo momentum
Spend & ROI modelerenter monthly spend per channel — CPL, cost/set, CAC and ROAS compute live (saved on this device)
Channel mix vs. moneyshare of leads vs share of revenue — efficiency at a glance
Funnel leak ledgerevery stage vs. benchmark — recoverable dollars quantified
Recommendationsauto-ranked by recoverable revenue · Lauren Kingsley Strategy playbook
Net revenue by monthfinalized net amount
Cancellation analysisdispositions, timing & rep — the $8.5M real leak
Day-over-dayraw leads in & appointments set, last 30 days
Setter scoreboard2026 YTD · gamified
Sales rep leaderboardrolling 12 mo · net revenue, close rate, cancellation
Market mapcolor = sold rate · size = net revenue · click a bubble
Coverage gapcustomer-base density vs. current activity — the Hatch / PC target list
Measurement back-testour numbers vs. your Salesforce reports
What's tracked vs. notdata governance audit
Data sourcesconnection status
Connected propertiesstored for AI searchability
Lauren Kingsley Strategy · Aspen Command Center · data from improveit360 (org 00D1a000000YcQ3) synced to the RevOps engine.
Strategy. Sovereignty. Success. · laurenkingsley.now · KPI logic verified against "Appt Summary by Type", "Sales Efficiency by Rep", "Net Sales by Source", "Raw by Prospect".
Funnel excludes Disregard-in-Statistics appointments; net revenue excludes canceled & duplicate sales.
